Shams Oud

Declared Notes

The Architecture

Legend has it that the Persian god Mithras climbs into his gold-covered chariot at dawn and whips his horses forward to pull the sun across the sky until dusk. But then at nightfall, the sun is swallowed, only to return the following morning. With Shams Oud, MEMO celebrates this cycle of life, death and rebirth with a vibrantly spiced, intoxicatingly warm and woodsy fragrance that shines as bright as the sun itself. Shams Oud opens with a sunrise of pepper, ginger and saffron, dazzling with complexity and energy. As the sun rises higher in the sky, its warmth increases, represented here by cypriol, styrax, and a lovely, luminescent oud that showcases a facet often underrepresented- its potential for an almost narcotic, powdery woodsiness. With knockout sillage and a gorgeous, enveloping profile, Shams Oud will have you sniffing your wrist from now until the sun is ready to repeat its journey again tomorrow.